December 28, 2020

The Sentara Move2Health Equity Coalition has awarded a grant in the amount of $10,000.00 to the Albemarle-Charlottesville Branch of the NAACP for the purpose of addressing vaccine hesitancy in communities of color.

The grant tasks the Albemarle-Charlottesville Branch of the NAACP, in partnership with Blue Ridge Health District, UVA Health, Sentara Martha Jefferson, and religious leaders to develop a communication and information sharing plan that would address the concerns of communities of color regarding the reluctance of being vaccinated.

Our focus will be to host listening sessions and town hall meetings (virtual and socially distanced in-person if safely possible) in the communities of color to understand the barriers of being vaccinated, and to receive feedback on the roll out as well as to inform/influence a vaccination strategy.

The product of this endeavor is to produce a factually accurate and transparent video/Public Service Announcement (PSA) to be shared via all forms of media (YouTube, Face Book, local TV stations and religious leader) to educate communities of color and positively impact the acceptance of being vaccinated.